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Premier plans for Cleethorpes

UK’s largest hotel chain gets the go-ahead for a 60-bedroom Premier Inn hotel and Brewers Fayre restaurant at Meridian Point.

Premier Inn, the UK’s largest hotel chain, has secured planning consent for a new 60-bedroom Premier Inn hotel and 190-cover Brewers Fayre restaurant at Meridian Point in Cleethorpes. The plans were originally submitted to North East Lincolnshire Council in 2012.

Whitbread, Premier Inn’s parent company, and its development partner Maltgrade Limited are investing £8m in the new hotel and family restaurant which will create 70 new jobs on opening.

Kevin Murray, Senior Acquisition Manager for Whitbread Hotels and Restaurants, said: “Premier Inn’s success is built on a simple winning formula of giving our customers great quality, affordable bedrooms in the best locations. We currently have more than 52,000 Premier Inn bedrooms open and trading across the UK and we have recently increased our development target to 75,000 UK bedrooms by 2018 in response to strong customer demand and their desire for more Premier Inn bedrooms in more top locations across the country.”

“Our hotel and restaurant is a strong proposition for Cleethorpes and it’s great to finally get planning approval for the scheme. As well as bringing two leading brands to Meridian Point, we will be creating new jobs and helping to attract new leisure and business visitors to stay in the town. The new hotel will help to support the local economy in Cleethorpes and we will be working hard over the next few months to get the scheme built and open to our customers as soon as possible.”

With planning permission now secured, construction work is expected to start on the new Premier Inn and Brewers Fayre restaurant in September 2013 and Whitbread is targeting an opening date of Spring 2014.

Councillor Mick Burnett, portfolio holder for Tourism, Leisure and Culture at North East Lincolnshire Council, said: ''I am delighted that planning permission has been granted for a new Premier Inn hotel in Cleethorpes. This will be a further boost for the resort and demonstrates the growing confidence that investors and developers have in the town and wider borough. I look forward to seeing building work start and the opening next summer."

Whitbread typically starts recruiting for new hotel and restaurant staff three months ahead of a new site opening. The business is keen to receive applications from those living in the local area and it has a target for 50% of the new jobs to be taken by those not in employment, education and training (NEETs) or in long-term unemployment.

Premier Inn Cleethorpes will include a number of energy and water saving features in order to achieve a high sustainability rating. – a BREEAM (Building Research Establishment Environmental Assessment Method) of "very good".