In the wake of the Hatfield landslide, train bosses are looking at new ways to help Cleethorpes businesses after meeting with North East Lincolnshire Council’s leader and deputy leader last week.
Representatives from First TransPennine Express have confirmed that the line is likely to stay closed until at least September. They have agreed to work with the Council to help attract visitors to the town during the summer period.
Nearly three million people visited Grimsby and Cleethorpes in 2011, spending around £462m locally.
And with passenger numbers significantly reduced, the Council and the train operator are looking at different ways of getting people to the town.
A number of specific measures have been discussed with the train company, including additional marketing activities throughout Yorkshire and Lincolnshire, extra trains being provided, and other alternative travel arrangements.
Councillor Mick Burnett, portfolio holder for Tourism and Culture said, “The talks last week were very positive, and we’ve given the train company some ideas to think about. We need to maximise marketing spend to keep visitors coming to the town. And TransPennine Express is willing to help us do that.
“It’s vital that we have a good tourism season – many businesses in Cleethorpes depend on it. We’ve some really good events this year in the town including the 1940s weekend and Armed Forces Day as well as a number of events to celebrate 150 years of the railway arriving in the town.
“But we feel that the situation is so crucial for the town that we’ve decided to appoint a dedicated tourism officer to help coordinate additional marketing activity through this challenging year. Sue Marshall from the Fishing Heritage Centre will drive the activity forward and help us work with the train companies to make sure we keep the visitors coming.”